Inside Marketing: Practices, Ideologies, Devices ~ means of Detlev Zwick, Julien Cayla
O,..rd U/ty P-s | ISBN: 0199576742 | 2011 | PDF | 320 pages | 2,31 MB
The intensification of marketing activities in newly come years has led the public to be suitable to much more aware of its role for example consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in exhibition of differences with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers considered in the state of key agents in shaping the impudence of global capitalism.
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